X MUSE Reveal Series
Clients
X MUSE Vodka
Year
2022
Sector
Wine & Spirits
Disciplines
Packaging Design
Creative Direction
X MUSE, pronounced ‘tenth muse’, is the first blended barley vodka inspired by the spirit making traditions of Scotland, co-founded by Robert Wilson and Vadim Grigoryan. For the first instalment of their new Reveal Series, we collaborated with Anglo-Argentinian artist Pablo Bronstein to create a limited edition giftbox.
The box features a selection of Gothic and Chinoiserie elements, a signature of Bronstein’s work. Photographed by Jasper Fry in Bronstein’s East London studio, TC & Friends also acted as creative directors for the campaign imagery.
Pablo Bronstein on the X MUSE Reveal Series Giftbox – video by India Jane.