For our Valentine’s campaign, aptly titled It’s Not Me, It’s You, our team focused on crafting a self-indulgent world with the goal of presenting a fresh take on something as iconic as V-Day. The visual identity followed suit, using curly ‘feminine’ lettering set in a dark black to punctuate the moments of pink and pastel.

In addition to delivering the campaign across our website and app, I also created an Oafworld editorial, providing a canvas for the story to fully realise itself.