RE-OR Candles
Sector
Retail
Disciplines
Visual identity / branding
Photography
Illustration
Content creation
Client
RE-OR Candles
Year
2021 – present
RE-OR The Original Interchangeable Candle is the collaboration between Amsterdam-based design duo BCXSY, Tony Chambers, and Davide Giordano. Inspired by a classic stacking-rings toy, RE-OR candles are playfully modular, boasting 48 possible configurations. The brand launched in 2021, fit with a minimal brand identity and packaging design by TC & Friends, subtlety reflective of the product's geometric character.
Once I started at TC&F in autumn 2021, my responsibilities for the brand included creating content for and managing the RE-OR social media channels, as well as general website updates and maintenance. Over the last year, I’ve created a wide array of brand imagery and content from holiday campaigns (Valentine’s Day & Christmas), as well as short films and promotional videos utilising stop-motion animation techniques.
Stop Motion Film
One of the very first assets I worked on for RE-OR after starting at TC & Friends was this stop motion film. The brief was to create a film that added a bit of character and life to the candles, building on their existing personas.
The film follows Notorious RGB as he emerges from his box and begins his life as a RE-OR candle. After encountering a group of candles in different configurations, he transforms himself into a creation all of his own. This film was shot and edited by myself and Pewand Shams in the TC & Friends studio.
Christmas 2021
For the 2021 holiday season, I worked on social media assets for the special ‘Christmas tree’ candle. By purchasing three Notorious RBG candles, customers could build their very own Xmas tree candle (and accompanying Nutcracker).
This ‘toy shop’ aesthetic carried over into the stop motion film we created, demonstrating in a whimsical way how one could assemble the Xmas tree candle from three Notorious RGBs. I created the stop motion film in studio and even worked on the sound design.
Valentine’s Day
The assets I created for Valentine’s Day in 2022 acted both as a marketing tool and a bit of creative fun. In the build up to the holiday, RE-OR ran a promotional offer on the Wilhelmina White candle. Using photography and illustrations, I created a suite of visuals to compliment the offer and showcase the subtle and elegant beauty of this white and pink candle.
Illustrations
Monogram Pattern Posters
Harking on the many possible combinations of a RE-OR candle, I created a series of contemporary illustrations. Available in all different colour combinations and formations, these illustrations provide additional brand imagery in between photographs.
In honour of Gerrit Rietveld’s birthday, we created an illustration that pays homage to his iconic Red and Blue Chair (1917). These kinds of illustration allow the brand to honour the pioneers of modernism while still promoting the design of the RE-OR candles.