As part of their campaign for the AppleTV+ original film Flora and Son, Dentsu Creative enlisted a select group of TikTok creators to help them press the movie’s pivotal scene onto a vinyl record. I was tasked with designing and crafting the physical vinyl sleeve, which was created in just over 8 hours using a mixture of techniques and mediums to create a dynamic design. The process was filmed in its entirety and posted on my own TikTok page as part of the rollout. The artwork was also featured in the final video of the campaign created by Jon Deutsch (@24framesofginger), which showcased all of the elements from each of the creators.